6th IFLA International Marketing Award
Sponsored by:
EMERALD Group Publishing LTD
The IFLA Section on Management and Marketing in
collaboration with Emerald is pleased to announce the
winners of the 6th IFLA International Marketing Award for
2008.
First place was awarded to Ros
Dorsman of Central West Libraries, Australia rdorsman@orange.nsw.gov.au.
The library developed an online classroom partnership: online homework
help for school students. The slogan for the winning campaign was
"Have you done your homework?" The first-place winner
will receive airfare, lodging, and registration for the 2008 IFLA
General Conference and Council to be held this year in Quebec City,
Canada, and a cash award of $1,000 (U.S.) to further the marketing
efforts of the library.
Second place was awarded to
Shelley Civkin, Richmond Public Library, Canada, shelley.civkin@yourlibrary.ca,
for the Ralphy Card Campaign. The winning slogan was "Go
Anywhere, Learn Anything; Read Every Day©"
Third place was awarded to
Grant Kaiser, Calgary Public Library, Canada, grant.kaiser@calgarypubliclibrary.com.
The winning slogan was "The Neatest People Have a Library
Card".
More details about these winning campaigns are available from
Christie Koontz, ckoontz@ci.fsu.edu, Information
Coordinator for the jury.
The first place winner will be announced officially at the IFLA
press conference Monday, August 11, 8:30 to 10 am in room 204ab of the
Conference Center, in Quebec City, Quebec, Canada. Second and third
place winners will be announced also and awarded with distinctions.
Criteria and
Applications
For this sixth award, applications were available on the IFLA Web.
The deadline was April 18, 2008. Altogether there were 27 applicants
from 16 countries including Russia, Canada, Australia, India,
Singapore, Philippines, USA, Belgium, Burundi, Colombia, Congo, Cuba,
Ivory Coast, Serbia, South Africa, Tanzania.
Any library, agency, or association in the world that promotes
library service was eligible to receive the award. The IFLA
INTERNATIONAL MARKETING AWARD is to honor organizations that have
implemented creative, results-oriented marketing projects or
campaigns.
Objectives of the
Award
- Reward the best library marketing project
worldwide each year
- Encourage marketing in libraries
- Give libraries the opportunity to share
marketing experiences
This year's applicants were carefully judged on the following:
- Strategic approach to marketing;
- Creativity, originality, innovation and social value;
- Potential for generating widespread public visibility and support
for libraries;
- Effectiveness of communication;
- Commitment to ongoing marketing activities.
- Expression of emotion, sustainability and ethical aspects.
The Jury revised the criteria to facilitate increased understanding
of marketing, and participation by a broader range of countries. A new
goal that was reached was to recognize marketing efforts by developing
countries with fewer resources.
For more information contact the following representatives of the
Jury of the IFLA International Marketing Award:
