New Publication
Marketing Library and Information Services: International Perspectives
(March 2006)
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term *marketing* has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians which is present ed in this book, provides a broad scala on the topic.
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Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level.
The book is divided into six sections:
- Marketing concept: a changing perspective;
- Marketing in libraries around the world;
- Role of library associations;
- Education, training and research;
- Excellence in marketing;
- Databases and other marketing literature.
Marketing Library and Information Services: International Perspectives
Edited on behalf of IFLA by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Réjean Savard
Munich: K. G. Saur Verlag, 2006. xvi, 419 pages
ISBN-10: 3-598-11753-1; ISBN-13: 9-783598-117534
Price: EUR 68.00
Order:
K.G. Saur Verlag
P.O. Box 701620
81316 Munich, Germany
http://www.saur.de
Tel: +49-89-76902-300
Fax: +49-89-76902-150/250)
E-mail: saur.info@thomson.com
