IFLA 3M INTERNATIONAL MARKETING AWARD

Prix international IFLA 3M de marketing
IFLA 3M Internationaler Marketing Preis

Premio International "IFLA / 3M" a las actividades de márketing de bibliotecas

Apply for the 2004 IFLA 3M International Marketing Award

The IFLA Section on Management and Marketing in collaboration with IFLA Gold Corporate Partner 3M has the pleasure to announce the IFLA 3M International Marketing Award for 2004.

• Reward the best library marketing project worldwide each year
• Encourage marketing in libraries
• Give libraries the opportunity to share marketing experiences

Any library worldwide that promotes library services is eligible to receive the award.

Application forms are available at:

http://www.ifla.org/VII/s34/award/3m-appform-e.doc

• be written in one of the five official IFLA languages
• be submitted before November 30, 2003 (including all promotional materials) to the following address :
Daisy McADAM
Universite de Geneve, Faculte des Sciences economiques et socials
40, Pont d'Arve
1211 GENEVA 4
Switzerland
Tel. +41-22-7058048
E-mail: Daisy.McAdam@ses.unige.ch

• present a new and original project of marketing for a library of any kind
• answer each question on the application
• give an explanation about the purposes and the advantages of the project from a local perspective
• describe the components of the project as outlined in the application
• express the identified needs of the targeted customer(s) involved
• give a full description of the marketing strategy
• summarize the marketing project

All IFLA 3M INTERNATIONAL MARKETING AWARD proposals must reflect the above. Libraries and institutions are encouraged to be as imaginative and inventive as possible in developing a marketing-oriented project.

Applicants will be judged on the following

1. Strategic approach to marketing communications, indicated in the research and planning stages of a submitted project;
2. Creativity and innovation as demonstrated by the originality of solutions to the marketing and communication challenges;
3. Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
4. Effectiveness illustrated by efforts to emphasise the organisation's communication and marketing goals;
5. Commitment to ongoing marketing and public relations activities.

Proposals are reviewed by the IFLA 3M INTERNATIONAL MARKETING AWARD Committee on the basis of how well they meet the above criteria. Other factors are clarity of planning and awareness of relations with external bodies; allocation of resources (staff, materials, time) will also be taken in account.

Candidates can send their applications by e-mail OR by traditional mail ("snail mail").

Deadline: November 30, 2003

The IFLA 3M INTERNATIONAL MARKETING AWARD will honor organisations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and will receive airfare, lodging and registration for the 2004 IFLA General Conference and Council in Buenos Aires, Argentina as well as a cash award of USD 1,000 which will be used to further the marketing efforts of the recognized institution or organisation. The three finalists will be announced in Spring 2003. A first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially at the IFLA Conference in August 2004, in Buenos Aires, Argentina.