Management and Marketing Section


Site Search IFLA This section In This Document Formation of the Section Strategic Plan IFLA International Marketing Award Projects Publications Newsletter Glossary of Marketing Definitions Annual Report Minutes of Meetings Conferences Mailing Lists Useful Addresses Archive	Management and Marketing Section Formation of the Section The Section was formed as the Round Table on Management. A growing interest in marketing resulted in the IFLA Professional Board establishing a new Section on Management and Marketing in 1997. The interest in the Section was evident when over 70 members joined at the start of 1998. New members are always welcome, and encouraged to participate in the work of the Section whether or not they are able to attend the IFLA conferences. Much of the work of the Section is done by e-mail in addition to postal services. One example of this active participation using e-mail has been the production of annual reviews of the management literature by members in Argentina. In broad terms the Section's interests focus on management and marketing and the Discussion Group on Advocacy is attached to the Section. Strategic Plan 2008-2009: Ελληνικά 2006-2007 IFLA International Marketing Award The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2009. Past Awards Projects "MatPromo" - Image database of library promotion tools Currently at pilot phase This database is intended to collect images of objects currently used by all types of libraries to promote their services and to raise their profile: posters, leaflets, badges, calendars, stationery and all kinds of objects from all over the world can be included. Graphic description, kind of object and the role it plays in the promotional task are described for each image. Publications Newsletter 2008 May, No 19. 2008 January, No 18. 2007 July, No 17. 2006 August, No 16. 2004 August, No 15. \| 2004 June, No 14. 2003 February, No 12. \| 2002 July, No 11. 2002 February, No 10. 2001 June, No 9. \| 2001 January, No 8. 2000 June, No 7. 2000 Juin, Numéro 7. 2000 Junio, Número 7. 2000 January, No 6. Glossary of Marketing Definitions Work in Progress Annual Report 2007 \| 2006 \| 2005 \| 2000 Minutes of Meetings 2007: Durban, South Africa 2006: Seoul, Korea Conferences 2009: Call for Papers for Satellite meeting, Athens, Greece, 19-21 August 2009 Theme: Service Strategies for Libraries 2008: Call for Papers for Satellite meeting, Montreal, Quebec, Canada, 5-7 August 2008 Theme: Navigating with youth: In this technological era, how can public libraries attract and keep their young clientele? Call for Papers World Library and Information Congress: 10-14 August 2008, Québec, Canada - Managing Libraries in a Changing Environment - Legal, Technical, and Organizational Aspects 2007: Management and Marketing Section and Metropolitan Libraries Section Theme: Libraries - crucial institution in a complex society: Increasing the library's appeal and value to users, and overcoming barriers to access World Library and Information Congress: August 2007, Durban, South Africa Management and Marketing in cooperation with the Information Technology and Africa Section Theme: Managing technologies and library automated systems in developing countries: open source VS commercial options 14-16 August 2007, Université Cheikh Anta Diop, Dakar, Senegal 2006: Pre-Conference: Shanghai, August 16-17 Theme: Library Management and Marketing in a Multicultural World World Library and Information Congress, Seoul, Korea: Theme: Strategic Planning Tools for the Tomorrow People - Library and Information Professionals of the 21st Century 2005: Satellite Meeting: Bergen, Norway, August 9-11 Theme: "Management, marketing, evaluation and promotion of library services, based on statistics, analyses and evaluation in your own library". World Library and Information Congress, Oslo, Norway: Theme: "Information Literacy: a voyage of discovery for citizens and librarians". 2004: Pre-Conference and Satellite Meeting in São Paulo (Brazil) August 18-20 Mailing lists: IFLA-MM The Management and Marketing Section's open Mailing List Submissions: ifla-mm@infoserv.inist.fr Web: http://infoserv.inist.fr/wwsympa.fcgi/info/ifla-mm NOTE: IFLA-MM mailing list is restricted to subscribers: you need to subscribe to the list to submit & receive messages. IFLA-MMSC This mailing list is to facilitate communication between the Standing Committee members of the Section Submissions: ifla-mmsc@infoserv.inist.fr Web: http://infoserv.inist.fr/wwsympa.fcgi/info/ifla-mmsc NOTE: IFLA-MMSC is restricted to Standing Committee Members. Useful Addresses List of Standing Committee Members Chair: Angels Massísimo i Sanchez de Boado Professor University of Barcelona Faculty of Library and Information Science c/ Melcior de Palau 140 08014 BARCELONA, Catalonia Spain Tel. +(34)(93)4035784 Fax +(34)(93)4035772 E-mail: amassisimo@ub.edu Secretary/Treasurer: Trine Kolderup Flaten Library Director Bergen Public Library Strømgaten 6 5015 BERGEN Norway Tel. +(47)55568501 Fax +(47)55568555 E-mail: trine@bergen.folkebibl.no Information Coordinator: Christine M Koontz Professor College of Information Floride State University Louis Shores Building TALLAHASSEE, FL 32306-2100 United States Tel. +(1)(850)6457145 Fax +(1)(850)6456253 E-mail: ckoontz@ci.fsu.edu
Latest Revision: 29 October 2008 Copyright © International Federation of Library Associations and Institutions www.ifla.org